A strategic servant leader driven by competition and curiosity

Christina Hernandez

A record of scaling sales organizations, not just running them.

4x President's Club WinnerSales LeaderSMB & Enterprise LeadershipStrategy Leader

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Flagship initiatives

The builds that moved the business

01

Diagnose, Build, Lead

VP of Sales, SMB · EverPass Media · Reporting to the CSO · Role eliminated – company acquisition

Hired to find what was working, expose the gaps, and solve for them fast across a full multi-department SMB organization.

$86M

annual contract value quota owned

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02

BAE1 Mobile Sales Motion

0-to-1 Go-to-Market Build · Comcast Business, West Division

A pilot built in the West Division to unlock mobile revenue without pulling sellers off higher-dollar business. Adopted nationally.

8 → 20

core team scaled within 10 months, 8% of the ~250-person SMB field org headcount

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03

SB University

Survey-Driven Enablement & Coaching · Comcast Business, West Division

Sellers were under-selling dedicated fiber. Instead of guessing why, we asked them, then built a curriculum against all six root causes.

6 / 6

root causes addressed

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At a glance

15+

Years in B2B sales across Enterprise and SMB

$120M+

Annual new-business quota owned

4x

President's Club, #1 in the West Division 3 years running (#2 in year one as a leader)

500+

Sellers and leaders reached at division scale

Where I'd focus first

What I'd bring to the role

Whatever the role, these are the areas I gravitate toward and know I can move the needle on:

Enterprise & SMB sales strategyPipeline & forecasting rigor0-to-1 sales motionsTalent development & leadership benchGTM alignmentCRM, analytics & AI-enabled insights